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Consumer confusion behind the naming of Xbox Series X isn’t particularly surprising. Xbox has been criticized for the names of its consoles since the Xbox One X was revealed. This criticism grew with the Xbox Series X as the title shares a great resemblance to that of the Xbox One X. The Xbox Series X confusion is especially worrying when it comes to parents who might be interested in purchasing their child a console for the holiday season. From my experience, parents are forgetful and confuse the names of things they’re not familiar with quite easily.  A kid asking their parent for an “Xbox Series X” for Christmas can easily be confused with an “Xbox One X,” especially for less tech-savvy parents. It’s also important to note that the Xbox One X has been entirely discontinued. Certain retailers simply have additional stock that needs selling. When it comes to PlayStation consoles, it’s pretty clear what consumers are purchasing. The PlayStation 4 will continue to live a long life-cycle while the PS5 will begin its journey in November. Sure, a parent could still accidentally purchase a PlayStation 4 when their child asks for a PlayStation 5, but this seems less likely.

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